AIM Awards Announce Two New Categories For 2021



Today, the AIM Awards (Association of Independent Music) have opened submissions for 2021 nominations.


Returning with an immersive virtual event on 9th September, the Awards will celebrate the strength of the industry in one of it's toughest years to date, plus the very best of independent music, with a host of live streamed performances from internationally renowned artists.


2021 also sees AIM add two additional categories to their awards, 'Diversity Champion' and 'Best Live (Streamed) Act', aiming to recognise individuals working in music who have dedicated themselves to achieve something extraordinary in the cause of diversity, equity and inclusion, and demonstrated a desire and drive to level the playing field in their work or business. There will also be a twist on the public-voted Best Live Act award, returning as Best Live [Streamed] Act to pay homage to the outstanding creative performances that have impressed on our screens in a year without in-person live shows.


Commenting on the 2021 edition of the Awards, AIM CEO Paul Pacifico said “In a year like no other, the brilliance of independent music has cut through and brought hope to displace despair. Our community has held out its hands to offer emotional, cultural and financial support to those in need, while demonstrating incredible resilience and agility in response to the double whammy of Covid and Brexit.


“We still face enormous challenges and there is much work to do, but our Awards are a moment in the year to come together and celebrate what we do best - make and release outstanding music!”


The deadline for submissions is midday on Tuesday 4th May. Submissions can be made via www.aimawards.co.uk