Having captured the attention of major tastemakers, nailed down festival slots at the likes of Kendal Calling, NBHD Weekender and Live At Leeds, and support slots with Kate Tempest, Stoke-on-Trent newcomer Average Joe is an artist heading in exactly the right direction.
Following the release of his new cut, Promo, which he describes as “an invocation of the egoic spectres of rock and roll, dressed as a grandstanding anthem to pop vanity”, we caught up with Joe to learn more about his career to date.
Tell us a bit about yourself and how long you’ve been making music for?
Im an artist from the Midlands, I enjoy long walks in the country, and going to the cinema in the day when its quiet, and tonight Matthew I’m Average Joe, and my specialist subject is the life and works of Fred Dibnah. I've been singing for as long as I can remember, but started messing around in bands and performing when I was about 13, I’m 27 now.
At what point in your life did you decide to make a career out of your music, and what influenced that decision?
Seeing it as a career has only been a legitimate pursuit over the past year or two, I have always seen making music more as something of a necessity in order keep myself busy, a psycho spiritual outlet of some sort.
What is the main source of influence for your songwriting?
Just my perception of my life in relation to the whole - society, culture, the environment, just my take. I guess I must think its worth making, god knows why.
What is something you’ve learned about yourself through making music?
Your gut instinct is usually correct, trust the idea, try not to over complicate things, two brains are better than one, don’t follow trends, follow your heart, don’t play to the gallery, and work outside of your comfort zone.
What is something you wish you’d known when you first got into the music industry?
I don’t have much to do with it, I don’t really think about myself as being in it, it's just business.
Who are some of your favourite upcoming artists from the city you live in?
This is a shout-out your mates section of the interview, so I'll give a shout-out to Psyence, Greg Poole, Mark Bailey, Faraday, Lissy Taylor, High Viz Jackit Theory, John Dhali, sorry if I’ve forgotten anyone.
What would your dream tour & rider look like?
Be nice to do anywhere wouldn’t it, as long as I’m fed and watered I’m happy, always easier to play after bit of dutch courage though.
If your music was to soundtrack any film or TV show, which would you choose?
One Foot in the Grave.
What’s the bucket list goal for you as an artist?
Just to be able to support myself making art, minimum wage would do it.