Manchester’s Maddy Storm is an artist determined to do things on her own terms, and contribute to the representation of young women in music production.
Returning today with her entirely self written, produced and released new single Surrealist Dinner Party, the twenty four year old is well on her way to breaking the mainstream and avoiding the traditional journey of your usual pop artists.
Dazzled by the new single and the inspiration behind it, we spoke to Maddy about trusting her own process, the importance of female representation and the loyalty of the Manchester music scene.
Your new single ‘Surrealist Dinner Party’ is entirely created and produced by you yourself, what have you learnt about yourself while creating your music?
I’ve learnt to trust my own process - to know that if I’m not feeling overly inspired one week, I’m only a few days away from writing something that I’ll be really proud of. I’m also doing better at trusting my gut. It’s easy to forget the excitement you felt when you first wrote a song when you’re weeks or months into the recording/production process but it’s important to remind yourself of it.
You’re very determined to contribute to the representation of young female producers, what was the main thing that influenced your journey into production?
Female representation within music production is incredibly important to me, I want young girls to see it as a viable career path. Ultimately, I decided to produce my own music because I wasn’t happy with the recordings I had made in studios with other producers. It’s always great to get other ideas and opinions, but as an artist I want every release to sound exactly as I hear it in my head - and no one can do a more accurate representation of that than you can yourself.
If you were able to collaborate with any female artists or producers, who would you choose and why?
That’s a tough one. I’d get Stevie Nicks and Kate Bush to join me in creating a supergroup. It would be the highlight of my life.
2020 has been a bit of a tricky one for the music industry especially, how have you been using the down time over the past six months?
I spend most of my waking hours in my bedroom writing and recording so in some regards the past six months haven’t been all that different. I’ve done my best to use the time as a preparation period - writing and recording an album’s worth of material.
Tell us a bit about your experience of the Manchester music scene - favourite venue? Favourite upcoming artists from the city?
Manchester musicians and gig-goers are extremely supportive and loyal, everyone is always up for a night out too. One of my favourite venues, and arguably the most beautiful one, is the Albert Hall. I had the chance to play there and the acoustics are glorious.
My favourite upcoming artists in the Manchester scene are Mealtime (go stream their EP) and Solis (@solis.insta) - keep your eyes & ears peeled for what they’re cooking up.
Talk us through your sound - how would you describe it and how has it changed throughout your time as a musician?
I reckon my sound blurs the line between pop and something a bit grittier. I feel like I’ve come full circle. I started by writing pop, then there was a period where I thought I was from the 60s - so I ventured into folk and rock - and now I’m doing my best to use what I learned in that time to create pop songs with somewhat psych-rock sensibilities.
If you were to throw an all-girl festival, who would be on the line up?
I won’t bore you with the whole 4 day event that I’ve planned in my head…but my headliners would probably be Kate Bush, Billie Eilish, Stevie Nicks and Beyoncé - a bit of something for everyone.
What’s next for you as an artist? Any big goals you’re working on in the not so distant future?
I daydream a lot about my goals and what I want to achieve…like winning a Brit, and the Mercury Prize, and playing on Jimmy Kimmel and Jools Holland. So in the short term, I just try my best to keep writing and learning and taking steps to become a better artist each day - with the vision that I’ll end up exactly where I want to be.