Maddy Storm - The Art of Giving Up
Manchester's Maddy Storm is a name you should have heard if you've not already. Gorgeous new single The Art of Giving Up is yet another track separating her from the crowd.
This single takes on the age old problem of needing to escape comfortable confines just out of ease, and puts it under a suitably out of this world microscope.
Artfully combining her ethereal vocals with intriguing reverb and a hard hitting electronic beat, this self produced number is little like anything else we have head recently. Taking on undeniably pop-esque tropes with a somewhat darker motif, Storm has curated an image that is getting her noticed, and rightly so.
Previous singles Dizzying Heights and Surrealist Dinner Party have earned themselves well deserved spots on BBC Introducing and Spotify's Fresh Finds playlist, with this stomping new song doubtless next in line for success.