Notting Hill Arts Club launch new coffee shop 'The Hatch'
Unable to open their doors and welcome the usual flurry of eager new music fans inside for the last six months, Notting Hill Arts Club have launched a new pop-up coffee stall, ‘The Hatch’, right on their doorstep.
Always one step ahead, the West London music institution has built a reputation for being trailblazers in the independent live music scene, with their own label, music business school and now coffee stall all helping to diversify their income in an ever-changing landscape.
Partnering with East London coffee experts Climpson & Sons, as well as serving a variety of alcoholic drinks, The Hatch has been a wonderful way for the community to continue supporting the venue during the coronavirus pandemic, with weekly takings now often matching or even surpassing the revenue lost.
“We opened The Hatch for a few hours a day and people started coming to pick up their drinks, then head to the park.” says Notting Hill Arts Club co-owner and Relentless Records MD Shabs Jobanputra, “It was a way of us using the venue while it is closed during the pandemic. We hoped it would recoup some of the losses but it’s actually generating real income that could save the venue.”
To celebrate the launch, Notting Hill Arts Club Recordings very own artist Jesse Wong, headed over to West London to perform a few tracks for customers outside including his new single ‘Upside Down’. Now paving the way for a stellar solo career after touring internationally with pop rock band Big Deal, Wong has developed a unique cinematic sound, taking inspiration from everything rock to pop to R&B to create a dreamy combination of captivating melodies and cathartic lyrics.
Speaking at the launch, Jesse said, “It’s essential to keep venues like Notting Hill Arts Club going for so many reasons - aside from them being a platform for new artists to cut their teeth and hone their craft, if we’re to hope for any kind of ‘scene’, that requires a physical space in which to exist and for people to network.”
With the furlough scheme due to end next month and scarce support for live music thereafter from the government, The Hatch proving to be successful in keeping Notting Hill Arts Club afloat throughout summer, has provided a glimmer of hope in an industry that’s on the brink of collapse. If other grassroots venues have the means to follow suit and diversify their income however they can then maybe, just maybe, we can begin to get excited about the prospect of returning to loud, sweaty basement rooms filled with friends and fans once again.